The Ace Rewards Customer Profile program allows you to maintain more accurate records of your Ace Rewards customers. There are several benefits to using the Ace Reward Customer Profile program at the point-of-sale. Among them are:
maintaining an accurate record of your customer's Ace Reward status A - active, I - Inactive, or N – active, but inaccurate.
notifying customers when their information (such as their address) is inaccurate on the system
purging inactive customer records from your system to speed up customer look-up at point-of-sale
At Point of sale, if an Ace Reward’s customer status is "N" the cashier will be prompted to hand the customer an Ace change form to correct and provide back to the cashier. The store will then need to make the address update in Rewards Place (ACENET > News & Info > E-Communities > Ace Rewards). Once the change is received at Ace, an updated hotsheet record will update that customer information in your system.
In performing a customer search, you will now be able to filter off customers that are marked as "Inactive." Customers are marked as inactive if they have not shopped at any Ace location using their Ace Rewards card for 2 years. A new utility feature will also allow you to delete inactive customers from your system if you so choose. If a deleted customer shops Ace again, their information will come back to your system via a customer hotsheet.
In order to take advantage of these features, there are several options that must be set in Options Configuration. They are:
8873 - Ace Rewards Customer Profile enabled. Set this option to Yes if you are participating in the Ace Reward’s "Customer Profile" service. Otherwise, you can leave this set to No.
8874 - Check for inaccurate Ace Reward accounts. Set to Yes to have POS prompt the clerk to give the customer an Ace Rewards form when their account has a status of "inaccurate."